The demand for a renewal of capitalism is great and must be implemented as soon as possible. Society is based on economic drives, and economic considerations will ultimately determine the future. The system we use today to support the world rewards greed, shortsightedness, and fear. It is not possible to continue on the same path if we want to see sustainable progress. We need companies that are built with a deep understanding of the responsibility they hold for the common good, companies that are not fixated solely on their own profit and that can manage to find a balance between commercialism and idealistic principles. Companization is a new and modern variant of a corporation, where maximum competitiveness is achieved through voluntary accountability, full transparency, and democratic control. Hans Hassle’s ideas are revolutionary and challenging. Read this thought-provoking book and be inspired. The time is ripe for a new political business entity, or shareholding Company 2.0. Business As Usual Is Over.

HANS HASSLE CHOSEN AS CEO OF THE YEAR 2012 BY THE MAGAZINE EUROPEAN CEO.

THE MOTIVATION:
Hans Hassle, PLANTAGON: A world leader in the field of corporate social responsibility, the founder and CEO of Plantagon has become a shining beacon of inspiration for ethical business people. Having written on the subject of business attitudes in his homeland, Hassle’s early life as a travel journalist has had a profound effect on his career in business, and his organization was founded in cooperation with the Onondaga, a Native American nation. Always promoting a moral basis for business, Hassle merges the principles of a non-profit and a for-profit organization, ensuring the company is equally responsible for the success of both intentions.
Read the entire list:
http://www.europeanceo.com/ceo-of-the-year-2012#the-list

PLANTAGON ON THE 2011 RED HERRING TOP 100 EUROPE
Red Herring is a global media group that specializes in innovations, high technology, and business. Every year since 1996, it has listed the 100 leading companies in these fields. 2011, Red Herring listed Plantagon as one of the 100 most innovative companies in Europe.
Read the entire list: www.redherring.com/top100/

English version.
ISBN 978-91-981460-0-4

Swedish version.
ISBN 978-91-980170-0-7

Business as Usual is Over— The Red Capitalist, e-book

 

 

free download - English

 

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